About Jeff Ellis & Associates, Inc.

Jeff Ellis & Associates, Inc. (E&A) was founded in 1983 with the express purpose of reducing the loss of life due to drowning. Since that time our Mission statement has progressed toward “elimination of drowning events through Proactive Aquatic Risk Management”. This began through the creation of a unique lifeguard training, today known as the International Lifeguard Training Program™ (ILTP®). Over the years, we have built upon the implementation of this training and developed the Comprehensive Aquatic Risk Management Program™ (CARMP™). CARMP™ utilizes the ILTP® Training as a foundation for the overall aquatic safety protection systems deployed at our client facilities.

Comprehensive Aquatic Risk Management Program™ (CARMP™)

CARMP™ is the flagship program, providing aquatics risk management consultation that goes way beyond simply “lifeguard training”.  Itsunique services along with 24 hour a day, year round access to resources and experts give facilities serious about aquatic safety all the tools needed to be successful.  Among the many services included is the onsite aquatic facility operational safety audit. Audits are designed to identify potential risk exposures before they become catastrophic followed by consultation to reduce or eliminate the identified exposure.Ellis & Associates’CARMP™ client facilities have an unmatched performance record and include some of the largest recreational aquatic venues in the world, hosting millions of visitors each season.

International Lifeguard Training Program™ (ILTP®)

The ILTP® is a comprehensive course that includes complete CPR/Emergency Oxygen/First Aid/AED Training.  Practical hands-on training, in conjunction with scenario based training, provides for an experiential training content. When practicing rescue skills for an unconscious Guest in Distress, not only are we practicing water skills, but also implementing AR/CPR/FBAO, First Aid skills, Oxygen Administration/BVM/Manual Suction and AED use, all in a single scenario based emergency simulation. All of the skills are integrated – CPR/First Aid/AED/Oxygen/BVM arenot strictly classroom based. The textbook information is covered in a classroom setting, however, these skills are then integrated and practiced repeatedly, in scenario based simulated emergencies. These simulated events are never the same; all elements of the skill base must be utilized in order to be successful, and lifeguards must complete given tactile, hands-on, practice with simulated events and real people.

Accomplishments of E&A

The REACH of E&A:

  • E&A works with over 600 organization in the United States and around the world, servicing approximately 100 million guests annually.
  • E&A clients and training centers train over 40,000 lifeguards every year.
  • E&A conducts over 2,000 Aquatic Safety Operational Audits every year.


The first training organization to develop equipment based rescues, utilizing the rescue tube.

  • This increased not only the effectiveness of the rescue, but it made it significantly safer for the rescuer and the guest.
  • Other training organizations, such as the American Red Cross have since adopted the use of the rescue tube after it was proven effective by E&A

The first training organization to incorporate proactive elements to lifeguard training that could be measured and evaluated such at the 10/20 Protection Standard.

  • Lifeguards required to be able to see all parts of their Zone of Protection® area and spotting a guest in distress within 10 seconds and subsequently be able to reach the guest in distress within 20 seconds of recognition.

The first training organization to includein-water rescue breathing as part of its training and rescue protocol.

  •  Other training organizations have since included similar protocol as an option, but not as standard practice.
  • The American Heart Association, in its 2010 ECC Guidelines, highlighted the effectiveness of in-water rescue breathing to a guest in distress who can be recognized and reached quickly – something E&A lifeguards are uniquely qualified to do!

Uniquely recognize the need for site-specific training techniques that are appropriate for the many environments and staffing situations. E&A helps our clients, “Make it work!”

  •  For example, lifeguards are taught techniques to perform suspected spinal injury managementwith a large team or with two lifeguards regardless of depth of water.They then extend beyond this ability with innovative use of backboard equipment to extricate guests from a pool safely that makes the most effective use of available staff and maximizes the safety of the guest.
  •  While other training organizations have adopted some of these procedures, they default to a “one size fits all” approach that limits the practical application of skills in unique environments.

The first training organization to include all required training elements in one comprehensive training course, requiring one textbook.

  •  Other training organizations have since combined some course elements, but E&A remains the only that covers all content in a single textbook.

As of 2005, the first training organization to have a blended-learning course option that includes both an online learning portion and an in-person practical test out.

  •  Years later, other training organizations have added an online course option to their offerings.

As of 1996, the first training organization to require supplemental oxygen supportas a training component and rescue protocol.

  •  Despite years of evidence that emergency supplemental oxygen is effective treatment of a guest who has been rescued after a submersion event, other training organizations still maintain this as optional.

As of 2000, The first training organization to require the use of automated external defibrillators (AED) as training and rescue protocol.

  • This was instituted years before it became commonplace to even see AED equipment in public places.
  • E&A is proud of the role it has played in raising awareness and training in the use of AED equipment for over 14 years.

The first and only training organization that incorporates a one-of-a-kind Comprehensive Aquatic Risk Management Program (CARMP)that works with the lifeguard training to provide systems that create and maintain a culture of safety, reducing or eliminating risk exposures, and ultimately keeping guests safe.

  •  This accountability-based program focuses on key objective accomplishment with protocols that meet both uniform standards and site-specific needs of each unique aquatic environment.

The first training organization to include accountability audits of lifeguards – Aquatic Safety Operational Audits.

  •  Lifeguards at E&A CARMP facilities receive a license that requires that all aspects of their position be demonstrable at a “test-ready” level at all times.
  •  Lifeguards are secretly video recorded while they are performing their lifeguarding duties and evaluated on their ability to maintain the 10/20 Protection Standard, professionalism, protection from the environment, and other behavior components designed to maximize the lifeguard’s effectiveness in preventing an incident from occurring in the first place.  Next, those lifeguards are subjected to on-the-spot evaluation of their rescue abilities, followed by an administrative evaluation for supervisor and facility.  If problems are discovered at any point, they are remediated thus mitigating risk before a catastrophic event can take place.

The first and only training organization that maintains long term data on rescue trends and outcomes, allowing E&A to adjust or refine training when the evidence suggests this is needed.

  •  Most other training organizations rely on theoretical opinions while we seek to constantly test the norms to ensure that we are always providing the best care possible.

As of 2001, the first and only training organization that evaluates and measures the effectiveness of its lifeguards in both qualitative and quantitative manners.  This is accomplished through the Vigilance Awareness Training Program® (VAT®).

  •  E&A has utilized its VAT® program to train and condition lifeguards to recognize guests in distress at the surface, below the surface and on the bottom of a pool in the actual conditions the lifeguard will be expected to perform.  This is then evaluated at the facility and audit levels to make sure the standard is being maintained.

E&A continues to innovate its training and risk management to provide the cutting edge in aquatic safety and education to its clients and ultimately, the industry.

OldE&AlogoNational Pool and Waterpark Lifeguard® Training Program badge logo.  E&A’s Flagship program from the 1980s, 1990s, and 2000s


E&A_Lifeguard_ANational Pool and Waterpark Lifeguard® Training Program main logo. This was known around the world as the mark of excellence in aquatic training


E&A_Lifeguard_BNational Pool and Waterpark Lifeguard® Training Program secondary logo.


ILTPLOGO-TEXTBOOKILTP® main badge logo.  The successor program to the National Pool and Waterpark Lifeguard® Training Program and the new mark of aquatics excellence


ellisEllis education services main logo